Located on the East side of the Hôtel Opus, with a full view on Saint-Laurent Boulevard, Mood by Pure lives and breathes to the rhythm of Montreal’s Main Street thanks to a generously windowed space that lets the daylight spill in. Seated at the « Color bar » for a colour consultation, or on one or the other of its three levels, the salon offers a view of the crowd that inhabits what is, without a doubt, the hippest part of all Montreal.

Huge fans of design, Simon Geyik and Emmanuel Babekian, the owner-managers of Mood, wanted to pay tribute to the building in which they decided to set up their salon, a building erected in 1914 by architect Joseph Arthur Godin .

Montreal’s Premier L’Oréal Professionnel - Kérastase concept salon, Mood by Pure is one of Pure’s three satellite salons and includes Simon Geyik, Emmanuel Babekian, Anna Pacitto-Merlo, Daniel Benoît and Federico Pacitto among its associates.

Mood by Pure was named the most stylish salon in Canada, by winning the Salon Interior Design of the year award for 2006.